Currently, 96 elephants and 4 rhinos are poached per day. Poaching of elephant ivory and rhino horn is driven mostly by the demand of Asia’s burgeoning middle class. Purchasers see ivory as a way to project wealth and status, as trinkets made from these intelligent and caring creatures sit on shelves collecting dust. Rhino horn, which is comprised of the same properties as human hair and fingernails, is believed to cure disease and enhance virility. Like ivory, rhino horn is seen as a luxury item. Unless urgent action is taken, it is estimated that elephants and rhinos in the wild will become extinct within our lifetime.
Hope reminds us of the dangers faced by elephants and rhinos whose body parts are increasingly sought as commodities in the global marketplace. Her struggle to claim back her life has become an inspiration for us to make a change, one elephant and one rhino at a time.
Project Hope was founded to honor all of the elephants and rhinos who survive the brutality that poachers inflict upon them. Project Hope supporters are the cornerstone of our success, providing the resources needed to rescue and rehabilitate rhinos and elephants who face a similar fate as Hope. We need your help so this critical work can be sustained and expanded before it’s too late, and there are no animals left to protect.
To help this important cause ERP held a fundraising event - A Night of Icons on October 27, at the Hotel Bel-Air.
Artist Brian McKnight performed and Dr. Johan Marais, CEO of Saving The Survivors, an ERP initiative, was the event keynote speaker.